GORKHA BREWERY PARTNERS WITH PATHAO TO LAUNCH "DRINK RESPONSIBLY" CAMPAIGN IN NEPAL

In a bold move to encourage safer mobility choices and responsible drinking habits, Gorkha Brewery Pvt. Ltd. has partnered with Nepal’s leading ride-hailing platform, Pathao, to launch the “Drink Responsibly” campaign.

This initiative is part of Gorkha Brewery’s commitment towards Environmental, Social, and Governance (ESG) goals, with a specific focus on achieving ZERO irresponsible drinking under their sustainability ambition, Together Towards ZERO and Beyond.

Through this campaign, individuals will be encouraged to opt for safe transportation options such as Pathao when attending social gatherings, especially in nightlife zones aiming to discourage drink-driving and promote a culture of responsibility.

“This campaign is more than just a message it's a step toward building awareness and shifting mindsets. It reflects our strong commitment to social responsibility and the power of local partnerships to create real impact.”- Rojan Amatya, Marketing Director, Gorkha Brewery

A Campaign Rooted in Practical Impact
The first phase of the campaign kicks off in the Kathmandu Valley, focusing on a collaborative awareness drive with Pathao. Leveraging data-driven communication tools, the initiative will target high-traffic social and entertainment areas to effectively promote responsible drinking.

A First for Nepal’s Beverage Industry

This partnership represents the first-ever collaboration between a brewery and a ride-hailing platform in Nepal to jointly advocate for responsible drinking and safer roads. It highlights how purpose-led alliances can inspire meaningful change and elevate social responsibility across industries.

Together, Gorkha Brewery and Pathao are translating sustainability pledges into real-world actions  proving that change starts with conscious choices and collective effort.