World Tourism Day 2024: Connecting Cultures

World Tourism Day, first celebrated in 1980 by the United Nations World Tourism Organization (UNWTO), reminds us each year of the profound impact that travel can have on the world. Tourism isn’t just about seeing new places—it’s about connecting people, fostering peace, and supporting communities. This year’s theme, “Tourism and Peace,” feels especially meaningful as it highlights the role tourism plays in uniting us across cultures. On September 27, 2024, we’re celebrating this power of tourism to bring people together and create lasting bonds.

For me, Nepal, my homeland, is a perfect example of this. Known as the Land of the Himalayas, Nepal is more than just breathtaking landscapes. From the towering peaks of Mount Everest to the serene beauty of Lumbini, the birthplace of Gautam Buddha, Nepal offers a lifetime experience for everyone—whether you’re seeking adventure, spirituality, or a deep connection with nature. The rich culture, ancient traditions, and warm hospitality of Nepal make every visit unforgettable. Landmarks like Patan Durbar Square and Pashupatinath Temple add depth to the country’s cultural tapestry, while wildlife sanctuaries like Chitwan National Park protect species like the Bengal tiger and the one-horned rhino.

Beyond its natural beauty and heritage, Nepal is a place where peace is deeply rooted in the very soul of its people. The spiritual significance of Lumbini, the birthplace of Gautam Buddha, radiates peace and harmony, making it a pilgrimage site for people around the world. Nepal offers more than a destination; it offers a transformative experience, where one can reflect, heal, and find inner peace. Our country’s commitment to sustainable tourism also ensures that tourism supports local communities and preserves the environment.

To celebrate World Tourism Day 2024, the Non-Resident Nepali Association (NRNA) has launched the campaign “Nepal for Peace and Tourism.” As Deputy General Secretary and Chair of the NRNA Nepal Tourism Promotion Committee, I am honored to lead this initiative. Through this campaign, we aim to show the world that Nepal is not just a beautiful destination, but a symbol of peace, diversity, and global understanding. This year, we’re focusing on promoting Nepal as a place where tourism can foster peace, with a special emphasis on Lumbini, which is not just the birthplace of Gautam Buddha but also a global symbol of peace and harmony.

As part of the campaign, we’re encouraging people from all walks of life to share Nepal’s beauty with the world. We’ve curated over 100 stunning photos and videos, which are being distributed to ICC executives, 84 NCC members, and more than 96,000 registered members of NRNA worldwide. We’re inviting everyone to share these visuals on social media using the hashtag #NepalForPeaceAndTourism on September 27. Together, we can amplify the message that Nepal is a place where tourism can be a powerful force for peace.

Our campaign is also a collaboration with the Nepal Tourism Board and the Ministry of Culture, Tourism, and Civil Aviation, to organize events and activities that highlight Nepal’s unique role in promoting peace through tourism. From the majestic peaks of Mount Everest to the peaceful streets of Lumbini, we are showcasing Nepal’s diversity and its ability to bring people together from all over the world.

As we celebrate World Tourism Day 2024, I encourage everyone to see Nepal as a place that offers more than just stunning landscapes—it offers a lifetime experience. Whether you’re drawn to the spiritual calm of Lumbini, the challenge of climbing Mount Everest, or the rich cultural history of the Kathmandu Valley, Nepal has something unique for every traveler. Tourism isn’t just about travel; it’s about building bridges, fostering understanding, and creating peace. On this day, let us all be inspired to explore new places, connect with different cultures, and contribute to global peace through the power of tourism.

(The writer is the Deputy General Secretary and Chair of the Nepal Tourism Promotion Committee at NRNA ICC.)