Bollywood Actor Hrithik Roshan Sued in India Over Allegedly Misleading 'Mountain Dew' Advertisement

Mumbai. Bollywood's famous actor Hrithik Roshan has landed in legal trouble over allegations of making misleading advertisements. The Consumer Court in Jhalawar district of Rajasthan has issued a notice to Hrithik, multinational company PepsiCo, and its distributor Varun Beverages for misleading consumers through an advertisement for the 'Mountain Dew' cold drink.

The court has ordered them to submit a written response on this matter within one month. The root of this dispute is linked to Mountain Dew's famous tagline, 'Dar Ke Aage Jeet Hai' (Victory lies beyond fear).

The complaint filed by advocate Gurucharan Singh stated that the claims shown in the advertisement are completely false and misleading. The advertisement depicts Hrithik Roshan gaining extraordinary courage and energy after consuming the beverage, giving the impression that people can easily perform risky tasks that seem impossible.

However, the complainant alleged that after consuming the beverage, he experienced no special increase in energy or courage, and there is no scientific basis for the claims made in the advertisement. According to Section 2(28) of the Consumer Protection Act, 2019, providing false information about the quality, nature, or benefits of any product is considered a misleading advertisement.

The complainant accused the company and brand ambassador Hrithik Roshan of colluding to tamper with consumer trust. The court decided to proceed with the case after preliminary investigation found the facts to be serious. The court will now investigate whether the company's claims are scientifically proven or merely a gimmick to attract customers.

Hearing this complaint, the court decided to issue the notice on February 12, 2026. According to Consumer Court member Virendra Singh Rawat, all parties must now present their arguments in defense.