Meta Launches Instagram Plus Subscription Service

Kathmandu. A few days after Meta announced its new paid service for its popular apps Instagram, Facebook, and WhatsApp, it has rolled out a new plan for Instagram. This new service has been named 'Instagram Plus'.

This new offer has been presented as an optional upgrade for users who want additional control, better insights, and special features. It primarily focuses on three areas, providing features for connecting with close people, viewing previews and insights, and customizing Instagram according to one's preferences. In simple terms, Meta is giving paying users tools and customization options that ordinary users will not get.

More Control and New Features Available in Stories

Most of the major features of Instagram Plus are specifically focused on 'Stories'. Customers who purchase this service will be able to know how many people have rewatched their story. In addition to the 'Close Friends' feature, they will be able to create unlimited story audience lists and also secretly preview others' stories without their name appearing in the viewer list.

Users who take this plan can extend their story's time limit from the usual 24 hours to 48 hours. Additionally, it offers the option to 'Spotlight' one story every week for extra visibility.

Through another feature, users can easily find out who is watching their content by searching their story viewer list. Besides this, Instagram Plus users will also get the facility to share posts directly to their profile and highlights without them appearing in their followers' feeds.

Special Features Not Available to Ordinary Users

Apart from story-related tools, Meta is also adding many cosmetic upgrades for paying customers. Instagram Plus users will get animated 'Super Heart' reactions, which will bloom on the screen as bright hearts during conversations or interactions.

Subscribers will be able to use custom app icons selected by Instagram and creators, as well as special fonts for their bios. Another new attraction added is 'Profile Pins', with the help of which users can pin up to six of their posts to highlight their most important content at the top of their profile.

Why Did Meta Launch Instagram Plus?

This launch clearly shows Meta's big effort to promote subscription-based services in its apps. Instead of displacing the free version of Instagram, Instagram Plus has been introduced only as an option for those users who want additional features, deeper insights, and more ways to customize their experience.

Meta plans to add more new features to Instagram Plus in the coming months, indicating that this subscription will become even more feature-rich over time.