Coca-Cola Nepal Launches FIFA World Cup 2026 Campaign

Kathmandu. Coca-Cola Nepal has officially launched its highly anticipated 'FIFA World Cup 2026' campaign. The campaign was unveiled at a special event in the capital, attended by prominent figures from the sports and entertainment sectors.

A major highlight of the event was the announcement of Nepali film actor Pradeep Khadka as the new brand ambassador for Coca-Cola Nepal. Expressing his excitement, Khadka thanked the company for welcoming him into the Coca-Cola family. Additionally, national football team players Anjal Bista and Anjan Rana Magar, along with actress Swastima Khadka, were introduced as the faces of the campaign. They shared their experiences and the joy that football brings on stage.

Speaking at the event, Bottlers Nepal Managing Director Adarsh Avasthi stated, "This campaign is not just a celebration of football, but an effort to connect the global appeal of FIFA with the lives of Nepali consumers. Through special Coca-Cola FIFA packs and various surprises, we aim to provide an unforgettable experience to our consumers."

During the event, the first look at the new packaging (limited edition pack) based on the FIFA World Cup 2026 theme was revealed. Furthermore, the official Coca-Cola anthem, the FIFA World Cup TVC, and other promotional materials were showcased.

The partnership between Coca-Cola and FIFA is one of the longest-standing in global sports. This relationship began in 1974, and Coca-Cola has been an official sponsor of the FIFA World Cup since 1978. The brand has been active in Nepal for over five decades. The company stated that the main objective of this new campaign is to bridge global football culture with the enthusiasm of Nepali fans.