Nepal Makes Strong Impression at Prestigious FITUR 2024 Tourism Fair in Madrid

Madrid. Nepal has established a new global identity by making a strong presence at 'FITUR 2024', one of Europe's most prestigious international tourism fairs.

Tourism Secretary Mukunda Prasad Niroula stated that this fair, held in Madrid, Spain from January 21 to 25, has strengthened Nepal's image and opened historic doors for international partnership and trade expansion. Nepal strategically promoted its tourism destinations this time, targeting the Western European market.

Thirty Nepali tourism companies, participating through a joint initiative of the Nepal Tourism Board and NATTA, added special attraction through the Nepal Pavilion at the fair. Speaking at the opening ceremony, Secretary Niroula mentioned that the promotion of Nepal's tourism is possible only by making good use of such international platforms. Deepak Joshi, Chief Executive Officer (CEO) of the Nepal Tourism Board, claimed that the message has reached the world that Nepal is a premier global destination not just for trekking and mountains, but also for cultural diversity, biological diversity, and sustainable tourism.

During the fair's special program 'Nepal Connect', Nepali entrepreneurs held business discussions with more than 50 international tour operators. International media, bloggers, and influencers were also present in large numbers on that occasion. Nepali cultural dances and music organized at the Nepal Pavilion mesmerized thousands of foreign spectators, and artists from Malaysia also joined the Nepali presentation, making the program even more interesting.

This year's FITUR fair saw the participation of nearly 10,000 companies from 61 countries worldwide, which is a 5 percent increase compared to the previous year. Nepal's active participation in this grand gathering of global tourism professionals is expected to lead to a significant increase in the number of European tourists in the upcoming season.