Kathmandu - Understanding the consumer needs to constantly innovate to make Tuborg the most liked brand, Gorkha Brewery has introduced ‘Tuborg Classic’- Nepal's first premium strong beer with Scotch Malts amidst a gala event held at Hyatt Hotel on 2nd July, 2017.
The event was attended by partners, dealers, wholesalers, retailers of Gorkha Brewery, members of the media fraternity and celebrities alike. Tuborg was introduced in Nepal by Gorkha Brewery (P) Ltd in 1990 and is the first international brand to be launched here.
Tuborg is the largest selling and No. 1 beer brand in Nepal and has been enjoyed since 1880 worldwide for its exceptional quality and refreshing taste. As the largest brewer in Nepal, Gorkha Brewery is highly optimistic and confident about keeping up the momentum to be innovative which is expected to be a growth driver in the market.
The launch of Tuborg Classic, Nepal’s first premium strong beer with Scotch Malts is an example of that. Speaking on the occasion, Arun Adhikary, Managing Director said, “In our quest to bring about amazing world-class choices to our consumers, we have created a unique recipe in collaboration with our colleagues in the Carlsberg Group, that caters specifically to the elegant choice of Nepalese consumers. We are delighted to introduce Tuborg Classic with Scotch Malts- Nepal's first premium strong beer with Scotch Malts."
Commenting on the new product, Baibhav Sharma, Marketing Director said, "Tuborg Classic is a rich tasting strong beer specifically developed and brewed by Gorkha Brewery for the Asian palate. Brewed with premium Scotch Malts and select hops, Tuborg Classic offers the new generation of beer lovers a distinctive premium product.
It is the ideal choice when looking for something better than a regular beer." Tuborg Classic's tagline- Stronger & Smoother- with its rich personality, offers a refreshing drinking experience to the beer connoisseurs with imported Scotch Malts for a stronger & smoother taste.Superior quality imported scotch malts give the beer a well-rounded taste making the drinking experience easy and smooth.
The company has indicated that a 650ml botte of Tuborg Classic with Scotch Malts which has 6.5% alcohol content is priced at Rs 310.