Veel Announces Pilot Launch in Nepal to Support Creator Economy

Kathmandu : Veel, a global platform focused on video marketing and creator collaborations, has announced plans to launch a pilot project in Nepal. The announcement was made by Veel Founder and CEO Dileep Dhakal during a panel discussion at Creator’s Mela, an initiative by the U.S. Embassy Nepal that brings creators together to collaborate, share ideas, and build skills for the future of Nepal’s creator economy.

The planned pilot project aims to support Nepal’s growing creator ecosystem by helping brands and creators connect, collaborate, and scale their work more effectively.

Dhakal was joined in the discussion by Veronica Camacho, a San Francisco–based Demand Generation Specialist and UGC creator. The session focused on the global evolution of the creator economy and what it means for emerging markets like Nepal. Creators, digital professionals, and industry stakeholders participated in conversations about how creators are increasingly becoming entrepreneurs while still facing challenges related to monetization, platform dependency, and brand collaboration.

The global creator economy is valued at more than $250 billion, driven largely by short-form video content, user-generated content (UGC), and growing brand investment in creator-led marketing. In comparison, Nepal’s creator economy is estimated at around $30–40 million, with creators earning over $25 million annually, indicating both its early stage and strong growth potential.

Speaking at the event, Dhakal emphasized the importance of building sustainable systems for creators.

“The creator economy today isn’t just about content—it’s about livelihoods, trust, and scalable systems,” Dhakal said. “Globally, creators are building full-time careers, but without the right tools and structure, many struggle to grow consistently.”

Camacho highlighted the increasing importance of authentic storytelling and user-generated content, noting that such content often performs better than traditional advertising. She also pointed to operational challenges creators face, including unclear scopes of work, delayed payments, and lack of standardized collaboration processes.

The discussion also compared the creator ecosystems in the United States and Nepal, including differences in market maturity, pitching culture, and brand expectations. Speakers noted that while Nepal has strong creative talent, creators would benefit from greater access to platforms, professional training, and global collaboration standards.

Dhakal confirmed that Veel will begin its pilot rollout in Nepal soon. The platform, already established in the U.S., aims to create opportunities for Nepali creators to work with brands while helping businesses use authentic video content at scale.

The session concluded with practical advice for creators, encouraging them to strengthen storytelling, communication, and professional collaboration skills to build sustainable income streams.

Veel’s planned entry into Nepal is seen as an important step in connecting local creators with global standards and opportunities, further positioning Nepal within the rapidly expanding digital creator economy.