Apple iPhone Sales Surge in China Amidst Competitive Smartphone Market

Beijing. Apple's iPhone sales have increased in China. In the first three months of this year, iPhone sales in China grew by 20 percent. According to market research firm Counterpoint Research, Apple has achieved the strongest growth among competing brands. Overall, iPhone sales declined by 4 percent in the January-March quarter. This market decline is attributed to rising chip costs, increased production expenses, and supply chain disruptions.

According to senior analyst Ivan Lam at Counterpoint Research, the primary reason for Apple's success is the long-term trust consumers have in the brand. He noted that Chinese consumers view the iPhone as a device that lasts at least three years or more and offers good value for money, which has strengthened sales. Additionally, Apple's adoption of a relatively stable pricing policy while competitors are raising prices is considered another contributing factor.

Domestic brand Huawei has also maintained a strong market presence with a 2 percent growth. Huawei's market share has reached 20 percent, securing the top position in China's smartphone market. Apple holds the second position with a 19 percent share. Huawei has performed well in both high-end and budget segments. Specifically, the "Enjoy 90 Series" has received a positive response from consumers.

However, the situation for other major brands appears weak. Xiaomi's sales have declined by 35 percent, which analysts attribute to the high base of the previous year and the impact of aggressive price discounts. Similarly, Oppo's sales fell by 5 percent and Honor's by 3 percent, while Vivo's sales increased by 2 percent.

According to analysts, China's smartphone market may remain challenging in the coming quarter. It is estimated that high chip prices and continued price hikes by companies could put further pressure on consumer demand. Nevertheless, major brands like Apple and Huawei are expected to maintain relatively strong performance, which will further intensify their competition in the market.