Nepal Bhasa's First OTT Platform 'Newa-Flix' Launched to Promote Indigenous Content Globally

Kathmandu. 'Newa-Flix', the first Over-The-Top (OTT) platform for the Nepal Bhasa language, has been launched with the objective of taking Nepal Bhasa films, music, and cultural content to global audiences through digital media. Ilomho Entertainment announced the OTT service at an event held on Saturday at Kirtipur Cineplex in Kirtipur.

During the program attended by Film Development Board Chairman Dinesh DC, Ilomho Publications Managing Director Nareshbir Shakya, Kirtipur Cineplex Chairman Narendra Maharjan, and senior photographer Rajbhai Suwal, Board Chairman Dinesh DC stated that our mother tongues must now reach the global market.

"There was a time when we used to print pamphlets and write on walls saying, 'This is Padmaratna Yata's side' or 'This is the reactionary element's side.' That was a time of struggle to preserve the language," he said. "Now the form of struggle has changed. Now the language must be preserved digitally." He added that today's generation is on mobile phones, and therefore our cinema and content must also reach there.

Ilomho Publications Managing Director Nareshbir Shakya stated that the organization, active in the publishing sector for 26 years, decided to move forward with technology according to the times and launched the OTT 'Newa-Flix'. According to him, the platform was ready after two years of hard work. He informed that Nepal Bhasa films, music videos, and cultural content can be watched via the internet.

Kirtipur Cineplex Chairman Narendra Maharjan expressed readiness to collaborate if problems arise in screening Nepal Bhasa films.

According to the organizers, 'Newa-Flix' will provide audiences who cannot reach cinema halls the opportunity to watch content from home. Furthermore, it has a long-term goal of taking Nepal Bhasa films, culture, and heritage to global audiences through digital media.