Purna Bahadur Shrestha wins House under Mero Digital Desh initiative from Esewa Money Transfer

Kathmandu, June 25: Esewa Money Transfer, a digital remittance company in Nepal which is a part of F1soft Group, organized a special program to hand over a house as a bumper prize to Purna Bahadur Shrestha, winner of the Mero Digital Desh initiative. The event took place in the presence of the company’s brand ambassadors, management team, and employees. The formal event comprised the handover of the Key Cutout to the house winner.

Esewa Money Transfer announced the winner of the "Mero Digital Desh" campaign through a live broadcast from the official Facebook and TikTok pages on May 26th. Purna Bahadur Shrestha, who has been residing in the UAE for the past 8 years and working as a driver, was selected as the lucky winner of the bumper prize through a lucky draw. He had won a brand new two-and-a-half-storied house built on a 3 Ana area in Bojepokhari, Imadol, Ward No. 4, Lalitpur. 

The much-anticipated event came as a finale to the eight-month-long campaign that was intended to create awareness and encourage remitters to use formal remittance services. Apart from the grand prize, various celebrity engagement activities were organized wherein, monthly winners were rewarded with surprise gifts in their respective cities by the celebrities.

Purna Bahadur Shrestha, the bumper prize winner, expressed his overwhelming happiness and gratitude for being chosen as the winner. Having dedicated the past 8 years of his life to working diligently in UAE to provide a better life for his family, Shrestha said that winning the brand-new house, as a bumper prize came as a complete surprise and felt like a miracle to him. He extended his heartfelt appreciation to Esewa Money Transfer for making his dream come true and expressed his gratitude to everyone involved in the initiative. Speaking at the event, Shrestha shared, “I just could not believe it, I thought it was a prank call. I spoke with my family back home and found out that my name was declared in Facebook Live”. He added, “I had always wanted to build a house in Kathmandu and it had always been a lifelong aspiration, I feel extremely lucky to have been selected as the winner”.

During the handover event, Daniel D Shrestha, Director of Esewa Money Transfer, congratulated Purna Bahadur Shrestha on winning the bumper prize. He added: “The campaign recognizes and acknowledges the sacrifices made by migrant heroes in supporting both their families and the national economy”. “The winner serves as a representative and symbolizes the collective efforts of all migrant heroes”. He highlighted that “the crucial role played by migrant heroes in contributing to the economy is significant; not just in financial terms but also in their efforts to keep the economy vibrant. He added, “Mero Digital Desh, is not merely a campaign but a movement aimed at creating lasting impact and Esewa Money Transfer is committed to taking the initiative to next level, striving for continuous progress and improvement in supporting migrant heroes.

The Mero Digital Desh campaign was initiated by Esewa Money Transfer 8 months ago on September 23, 2022, to promote formal remittances through a seamless digital medium. As part of this initiative, monthly winners were selected among Nepalese residing in different parts of the world who sent remittances digitally using Esewa Money Transfer to the beneficiary's bank account or eSewa Wallet.

Ajesh Koirala, CEO of Esewa Money Transfer, extended his congratulations to Purna Bahadur Shrestha and his family for winning the dream house as the bumper prize. He expressed his delight at the overwhelming participation of Nepalese people worldwide in the campaign and reiterated the success of the "Mero Digital Desh" initiative in promoting formal remittance through digital modes.

During the event, Biswas Dhakal, President of F1soft Group, expressed that the initiative had enabled them to emotionally connect with migrant heroes and reiterated the commitment of Esewa Money Transfer to address their concerns to the best of their capacity. He emphasized the company's stand for migrant heroes and their well-being. He also highlighted their aspiration to become the voice of migrant heroes and work towards their betterment in collaboration with various stakeholders. Dhakal urged the government to prioritize their needs and provide guidance and assistance to aspiring migrant workers, in the areas of need. He also recommended subjects of skill development for migrant workers to enhance their working prospects and enable them to fulfill their aspirations. 

Highlighting their dedication to making a tangible difference, he announced that Esewa Money Transfer, under the campaign, would continue its efforts and even gift a dream house to a lucky winner next year.