House winner revealed under Mero Digital Desh initiative by Esewa Money Transfer

KATHMANDU, May 30: Esewa Money Transfer announced the final winner of the much-anticipated Mero Digital Desh campaign, amidst a formal program in the presence of media personalities, celebrities, and the company team. The company announced the winner of the “Mero Digital Desh” campaign during a live broadcast from the official Facebook and TikTok pages of Esewa Money Transfer through a digital lucky draw on 26th May. Purna Bahadur Shrestha, residing in UAE, was selected as the bumper prize winner, who won himself a brand new two-and-a-half-storied house built on an area of 3 Ana in Imadol, Bojepokhari, Ward No. 4, Mahalakshmi Municipality, Lalitpur. Shrestha had sent money from UAE to the bank account of his father.

The Mero Digital Desh campaign was initiated 8 months ago on September 23, 2022, with the motive to promote formal remittances backed by the seamless digital medium. As part of this initiative, monthly winners were chosen among Nepalese residing in different parts of the world who were sending remittances digitally using Esewa Money Transfer to the Bank Account or eSewa Wallet of the beneficiary.

During the live press conference, Daniel D Shrestha, Group Strategy Director of F1 Soft Group, expressed his gratitude towards the bumper prize winner Purna Bahadur Shrestha and stated that Esewa Money Transfer, part of F1soft Group is dedicated to making remittances seamless through digitization. He further added that the company will continue to make remittances faster, and more reliable in the future.

With this initiative, the company aims to raise awareness about the benefits of digital remittance and promote the use of formal channels for sending remittance and their impact on the national economy. The company announced that any Nepalese individual sending remittance through Esewa Money Transfer to a bank or Esewa wallet would be eligible for the lucky draw, and the winner would be awarded a two-and-a-half-story house in Kathmandu as the bumper prize.

Chief Executive Officer of Esewa Money Transfer, Ajesh Koirala, congratulated Purna Bahadur Shrestha and his family for winning the dream house as the bumper prize. He expressed his delight at the overwhelming participation of Nepalese people worldwide in this campaign. He further stated, “We have successfully executed “Mero Digital Desh” initiation under Esewa Money Transfer, focusing on digital mode for seamless transactions.”

Group President of F1 Soft Group, Biswas Dhakal also expressed his happiness about the campaign and shared about the importance of digital remittance and its positive impact on the national economy. He shared his perspective about his observations around the migrant journey, the reasons for migration, and how the company plans to fulfill one of their highest aspirations, in the form of a dream house for themselves and their families. He also summarized the key requirements for migrant workers and their families, he urged the government to provide a comprehensive support system for healthcare, education, and credit facilities for entrepreneurial activities upon the return of migrant workers.

Prominent Nepali actor, Rajesh Hamal - Brand Ambassador; Swastima Khadka - Brand Face, and Dayahang Rai - Brand Hero of Esewa Money Transfer were also present at the live announcement event and shared their experiences about collaboration with Esewa Money Transfer, to promote formal remittance channel.

Esewa Money Transfer is the leading digital remittance company in Nepal that offers a blended model of world-class remittance services to Nepalese around the world. The service offerings are comprised of traditional agent-based remittance services with 1,12,000+ strong agent networks of Esewa. Also, with access to 6 million+ eSewa mobile wallet users and any bank & financial institutions, where sending and receiving money is as easy as giving a few taps on a mobile phone.

Incorporated in the year 2019 and licensed by Nepal Rastra Bank under foreign exchange regulation, Esewa Money Transfer is a part of F1soft Group that has been empowering more than 16 million population and 100,000 entities across the country through innovative fin-tech-based payment services.