Pop Mart's Profits Soar Thanks to Viral Llabubu Dolls

The Chinese company Pop Mart, which makes the Llabubu doll, has seen its profits increase fourfold. The company reported that its net profit grew by nearly 400 percent in the first half of 2025. This significant jump in profit is due to the high demand for the doll and the company's successful expansion into profitable foreign markets.

Financial Performance Details

According to the company, Pop Mart's net profit from January to June increased by three hundred ninety-six point five percent. During the same period, the company's revenue also saw a substantial rise, growing by two hundred four point four percent. So far this year, the company's share price has increased by more than 200 percent. This success has made Pop Mart more valuable than the company that makes Barbie dolls, Mattel, and Sanrio, the company behind Hello Kitty.

The Popular Blind Box Sales Strategy

A key part of Pop Mart's strategy is selling its dolls in "blind boxes." This means customers do not know the exact design of the doll they are purchasing until they open the package. This element of surprise has become very popular and encourages people to collect more dolls.

Global Popularity and High Demand

The Llabubu doll's popularity has spread worldwide, partly influenced by celebrities like Lisa from the K-pop group BLACKPINK, Barbadian singer Rihanna, and former football star David Beckham. The demand for these dolls is now so high that they often sell out as soon as they hit the market. In response to this, the company has promised to increase its production to meet the high consumer demand. The Llabubu doll is a toy figure from a monster-species line.