Netflix Announces New Season of Controversial Show 'India's Got Latent' with Comedian Samay Raina

Mumbai. The OTT platform Netflix is once again likely to be surrounded by controversy regarding its content. Netflix has announced a new collaboration with stand-up comedian Samay Raina, under which the second season of his highly controversial show 'India's Got Latent' is being brought to this platform.

Raina's show, which has been criticized for being unfiltered and for making fun of some sensitive issues, is set to stream from June 20. With Netflix, a global platform, deciding to promote such unfiltered content, questions are likely to arise in the coming days. Earlier, another controversial show 'Lock Upp 2' is also scheduled to premiere on this platform from June 27.

The first season of comedian Samay Raina's show 'India's Got Latent' was shut down due to controversy. At that time, there was intense criticism across the country regarding the comments made on parents in this show.

It is being analyzed that Netflix is resorting to controversial content to save its existence after delivering a series of flop shows in the Indian OTT market. Netflix is betting on such content amidst stiff competition from platforms like Amazon Prime and JioHotstar. After failing to connect culturally with Indian audiences despite having a large budget and renowned stars, this platform seems to have adopted such a strategy to attract mass audiences.

Netflix had recently announced many projects with big stars like Saif Ali Khan, Madhuri Dixit, Kareena Kapoor, and Bobby Deol. Although Saif Ali Khan's recent shows like 'Duttya' and 'Jewel Thief' garnered a lot of attention, they failed to leave a deep impression on the audience after their release. Similarly, even though there was some debate on social media for a few days regarding Madhuri Dixit and Triptii Dimri's 'Maa-Behen', the audience has already forgotten it.

Amazon Prime Video has moved far ahead in India's OTT market due to its strong franchises. According to an Ormax Media report, Shahid Kapoor's 'Farzi' became India's most-watched series with 3.71 crore viewers. Besides this, the characters of 'Mirzapur' and 'Panchayat' have become a part of Indian pop culture.